On September 27th, the world celebrates World Tourism Day, a date that emphasizes the importance of tourism in our society and its role in the sustainable development of nations. In 1980, the General Assembly of the World Tourism Organization established this day to commemorate a crucial milestone in the global history of tourism: the approval of the Statutes of the WTO on September 27, 1970. Since then, this celebration has become an opportunity to reflect on how tourism can enrich our lives in many ways.

This year, on World Tourism Day, we invite you to discover the wonderful riches of Sonora, one of Mexico's best-kept treasures. Sonora is known not only for its geographical diversity and stunning landscapes but also for its rich cultural heritage and contribution to sustainable development.

Sonora is a destination that has it all. From the golden sandy beaches in Puerto Peñasco to the magical oases in the heart of the desert, this state offers unique experiences for nature and adventure enthusiasts. Would you like to explore the majestic Copper Canyon or venture into the depths of the Sierra Madre Occidental? In Sonora, a world of possibilities awaits you.

But Sonora is much more than a natural paradise. Its historic cities, such as Hermosillo and Álamos, will transport you back in time with their colonial architecture and authentic atmosphere. Sonora's culture is vibrant and diverse, and you can experience it through its music, dance, art, and cuisine.

Furthermore, Sonora is committed to sustainable development and preserving its natural environment. This state works tirelessly to protect its biodiversity and promote responsible tourism practices. By visiting Sonora, you'll not only enjoy an unforgettable vacation but also contribute to the well-being of local communities and the respect for nature.

On this World Tourism Day, we invite you to immerse yourself in the beauty and authenticity of Sonora. Join us as we explore its natural wonders, discover its rich cultural heritage, and celebrate tourism as a positive force for sustainable development. We look forward to welcoming you to Sonora, where every day is an adventure!

Happy World Tourism Day!